The entertainment media industry has developed and evolved over the past decade in very intrusting ways. One of the biggest changes I have noticed is the stronghold social networking has taken on the industry. In a matter of a day a new music video, song, movie, trailer or ad can spread and generate buzz throughout a half a million users. In this new age its about the now and next and the "then" comes much quicker, fifteen minutes of fame does not exist anymore its boiled down to fifteen seconds.
Common tools of social networking such as Facebook, Twitter and YouTube brought about this even faster moving online world that we all inhabit and this has made marketing, promotion and advertizing for companies and artists an easy task. When project development begins you can be sure that there is some form of viral internet tactic that will be used.
Successful and popular examples of this include the Old Spice commercials and Geico commercials that make you laugh more then think about there product. These videos have led to response videos on there YouTube pages, which involve the Old Spice Guy and Geico's Overly Serious, Hard Boiled Question guy answering questions from fans and user, it should go with out saying that the question were collected from each companies Facebook and Twitter page. One more example of marketing I have is the Wheat Thins van tracking down Twitter follower and making commercials from it.
Steeping away from Marketing we can also look at Artists who made a career using YouTube. Some names you may know include Bo Burnham, Katy Perry and Justin Bieber. These people used YouTube to showcase there talents and they were picked up be labels after gaining substantial subscribers. Now it is pretty much required for artists to have have Facebook, Twitter and YouTube pages not only to promote them self but also live shows because now albums and MP3s just don't cut it and the demand for shows and interactivity with fans has become a necessity.
Social networking has changed us and the entertainment world, Social media is the new front line and I look forward to see how it will evolve and change with us further, hopefully it will always be for the better.
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